✓ Get more paid users to meet departmental budget target
✓ Attend to customer issues efficiently to improve customer satisfaction
✓ System reliability improvement and stabilizing enhancement
✓ East Africa/International Market Penetration
✓ Fully Implemented Wi-Fi Connectivity infrastructure enabling Internet Access for All Users
| Month | Revenue | MRR | New | Churned | Net | Active | Churn Rate | Retention |
|---|---|---|---|---|---|---|---|---|
| January | KES 0 | KES 0 | 0 | 0 | +0 | 0 | 0% | 100% |
| February | KES 0 | KES 0 | 0 | 0 | +0 | 0 | 0% | 100% |
| March | KES 3,650 | KES 2,767 | 5 | 0 | +5 | 5 | 0% | 100% |
| April | KES 500 | KES 3,267 | 1 | 4 | -3 | 6 | 80% | 20% |
| May | KES 500 | KES 1,467 | 1 | 1 | +0 | 3 | 50% | 50% |
| June | KES 6,300 | KES 4,434 | 7 | 2 | +5 | 9 | 100% | 0% |
| July | KES 10,600 | KES 10,302 | 12 | 6 | +6 | 21 | 85.71% | 14.29% |
| August | KES 5,400 | KES 9,802 | 4 | 7 | -3 | 20 | 53.85% | 46.15% |
| September | KES 129,451 | KES 52,005 | 64 | 4 | +60 | 80 | 40% | 60% |
| October | KES 77,200 | KES 78,140 | 43 | 33 | +10 | 126 | 47.14% | 52.86% |
| November | KES 42,905 | KES 72,913 | 42 | 26 | +16 | 144 | 32.5% | 67.5% |
| December | KES 77,909 | KES 108,954 | 31 | 48 | -17 | 167 | 50% | 50% |
| TOTAL / AVG | KES 354,415 | 210 | 131 | +79 | - | - | - |
Personalized product demonstrations drove conversions effectively.
Generated awareness and leads through social channels.
In-person engagement and social proof built trust with prospects.
Word-of-mouth from satisfied customers brought quality leads.
Events and training sessions expanded reach and credibility.
July: 2 salespeople → KES 10,600. September: +2 temp sales → KES 129,451 (12x increase).
1,700+ organic signups before any marketing proves strong market demand.
Nov: Offline 1 week. Dec: Only 2 weeks work. Customers abandoned product.
No CRM, no ticketing, no systematic follow-up.
No eTIMS, POS incomplete, no offline mode, no payroll.
| Month | Active Users | ARPU (KES) | Monthly Revenue | Cumulative Revenue |
|---|---|---|---|---|
| January | 167 | 800 | KES 133,600 | KES 133,600 |
| February | 267 | 800 | KES 213,600 | KES 347,200 |
| March | 367 | 800 | KES 293,600 | KES 640,800 |
| Q1 TOTAL (Jan-Mar) | KES 640,800 | KES 640,800 | ||
| April | 467 | 800 | KES 373,600 | KES 1,014,400 |
| May | 567 | 800 | KES 453,600 | KES 1,468,000 |
| June | 667 | 800 | KES 533,600 | KES 2,001,600 |
| Q2 TOTAL (Apr-Jun) | KES 1,360,800 | KES 2,001,600 | ||
| July | 767 | 800 | KES 613,600 | KES 2,615,200 |
| August | 867 | 800 | KES 693,600 | KES 3,308,800 |
| September | 967 | 800 | KES 773,600 | KES 4,082,400 |
| Q3 TOTAL (Jul-Sep) | KES 2,080,800 | KES 4,082,400 | ||
| October | 1,067 | 800 | KES 853,600 | KES 4,936,000 |
| November | 1,167 | 800 | KES 933,600 | KES 5,869,600 |
| December | 1,267 | 800 | KES 1,013,600 | KES 6,883,200 |
| Q4 TOTAL (Oct-Dec) | KES 2,800,800 | KES 6,883,200 | ||
| 🎯 2026 YEAR END | 1,267 Users | KES 1,013,600/mo | KES 6,883,200 | |
Each month:
1. Start with 167 users in January, add 100 new users each month
2. Multiply active users by ARPU (KES 800)
3. Example: January = 167 users × KES 800 = KES 133,600
4. December = 1,267 users × KES 800 = KES 1,013,600
Three strategic focus areas aligned with RWK Africa's 2028 vision: Customer Service, Revenue Generation, and Software Stability & Reliability.
One account, multiple companies for growing customers
Payment processing ecosystem planning
Bank Reconciliation - Major key player in mobile money ecosystem
Business to customer SMS communications
Due and expired invoice alerts with reports
Per user permissions and automated expense tracking
Multiple countries, currencies, optional phone verification, OAuth providers
Track leads from contact to success or drop
Flexible pricing structure for different features
Analytics dashboard for business management
Per business invoices, brand colors customization
Natural language queries for instant reports
KRA tax compliance - MUST-HAVE for Kenyan businesses
Works without internet - critical for Kenya's connectivity
Informed decision making tools
Enhanced ticketing system
Payment ecosystem integration
Major upsell opportunity for businesses
Enhanced communication capabilities
Task and project tracking features
Five key aspects: Onboarding, Attending to Queries, Renewal Invites & Reminders, Email/Newsletter/SMS Communications, and Ticket Follow-up Communications.
Send upon client signing up (not the OTP SMS). Email contains getting started materials, BOOK A DEMO button, link to PDF, FAQs, contacts, site installation info, and compatible hardware guidelines.
Create ticket for client success follow-up journey. Sales team calls client for demo confirmation.
WhatsApp / Social Media
Direct phone support
On-location support
Planned communications upon every release
SMS or email for Tips, Bug Fixes & Updates
Post on all platforms for every update rolled out
Q&A about the software
Incorporate regular blog content
Based on subscribed plans - SMS, emails, calls, and in-app notifications prior to renewal date
To-renew list a month or period prior to expiry for arranging prior communication reminders
Downloadable Invoice PDF shared to client email upon renewal
Update system to allow multicurrency support for international clients
Follow-up email to provide feedback with ratings to obtain client feedback on how satisfied their queries were resolved by sales/care team.
| Month | Active Users | ARPU (KES) | Monthly Revenue | Cumulative |
|---|---|---|---|---|
| January | 100 | 800 | 80,000 | 80,000 |
| February | 200 | 800 | 160,000 | 240,000 |
| March | 300 | 800 | 240,000 | 480,000 |
| Q1 Total | 300 | - | 480,000 | 480,000 |
| April | 400 | 800 | 320,000 | 800,000 |
| May | 500 | 800 | 400,000 | 1,200,000 |
| June | 600 | 800 | 480,000 | 1,680,000 |
| Q2 Total | 600 | - | 1,200,000 | 1,680,000 |
| July | 700 | 800 | 560,000 | 2,240,000 |
| August | 800 | 800 | 640,000 | 2,880,000 |
| September | 900 | 800 | 720,000 | 3,600,000 |
| Q3 Total | 900 | - | 1,920,000 | 3,600,000 |
| October | 1,000 | 800 | 800,000 | 4,400,000 |
| November | 1,100 | 800 | 880,000 | 5,280,000 |
| December | 1,200 | 800 | 960,000 | 6,883,200 |
| Q4 Total | 1,200 | - | 2,640,000 | 6,883,200 |
| 2026 TOTAL | 1,200 | 800 | 6,883,200 | KES 7M |
• Annual Revenue: KES 6,883,200
• Annual Expense: KES 4,800,000
• Net Annual Income: KES 1,440,000
• Profit Margin: 23%
• December MRR: KES 960,000 (1,200 users × KES 800)